Edge Enterprise is a family-owned commercial framing operation headquartered in Long Prairie, Minnesota with 25+ years of multi-state experience — spanning Minnesota, North Dakota, Montana, and Wisconsin. They build multi-family wood and steel framing on jobs that don’t mess around. Their old website didn’t come close to representing the company. Here’s how Style Marking rebuilt edgeenterprise.net into a premium general contractor website — and why every serious GC needs the same.
Edge Enterprise LLC has been building since the late 1990s. They’re the framing crew on multi-family complexes, hotels, apartments, and commercial buildings across the Upper Midwest. Headquarters: Long Prairie, MN. Service territory: MN, ND, MT, and WI. The book of business is built on long-running developer relationships and crews that show up and produce.
When we got brought in, the operational substance was already there. The website was the missing piece. Edge Enterprise needed a general contractor website that did three things: 1) match the premium quality of the actual operation, 2) target the four states they actually serve, and 3) produce real bid invitations and applications from developers and tradespeople respectively.
We launched the site at edgeenterprise.net. Important detail: the domain is without an “s” — they own the singular form, which matters for direct-traffic and brand consistency. Multi-page architecture, GSAP-powered scroll animation, lightbox project gallery, and a careers/apply page for crew recruiting.
Here’s the gap we kept seeing in Edge Enterprise’s previous online presence: nothing about the website signaled the actual scale of the company. A 25-year-old multi-state commercial framing outfit was being represented online the same way a one-truck handyman would be. Developers researching subs for a $20M apartment complex were not getting a confidence signal.
Specific issues a general contractor website needs to solve:
Edge Enterprise needed a site that moved like a premium agency build without the bloat of WordPress or Webflow. We used a hand-built static site enhanced with GSAP animation, ScrollTrigger, GLightbox for project images, and CountUp for animated stats — all served from Netlify’s edge CDN.
GSAP (GreenSock Animation Platform) is the industry standard for high-performance web animation. ScrollTrigger lets us reveal sections as the user scrolls, animate the “25+ years” counter on the about page, and create cinematic transitions on the homepage hero. The reason it matters for Edge Enterprise: their work is craft, and the website needs to feel like craft. Sliding panels and revealing stats build that perception in seconds.
WordPress would have been the wrong call for a premium GC website. WordPress means plugins, plugin updates, plugin security holes, hosting fees, and a database that can break. A static site on Netlify means: deploy, never touch it, page loads in 1.5 seconds globally, no maintenance, no surprise hacks. For a serious construction company that doesn’t want to think about its website ever again, this is the right architecture.
Full-bleed dark hero with animated text reveal, multi-state location strip, and a clear CTA that converts both developer inquiries and bid invitations.
Dedicated page for residential framing work, photos, scope, and an inquiry CTA. Targets “residential framing contractor” search terms.
Separate commercial-focused page covering multi-family, apartments, hospitality, and steel framing. The bid-conversion engine.
GLightbox-powered photo gallery letting visitors click into full-resolution photos of completed builds. The single highest-converting element on a GC website.
Dedicated apply.html with structured intake for tradespeople. Routes applications directly to operations — recruiting without Indeed fees.
Real founders, real history, real photos. Trust pages convert developer-side inquiries far better than corporate fluff.
CountUp.js animated numbers showing 25+ years, projects completed, and crews deployed. Triggers on scroll for high-impact proof signals.
Schema.org GeneralContractor type with explicit areaServed for MN, ND, MT, and WI. Telegraphs to Google what the company actually does and where.
Same simple-on-purpose pattern. Static HTML, deployed to Netlify, source-controlled in GitHub. The only added complexity is the animation layer (GSAP/ScrollTrigger) and the lightbox library — both client-side, both small, both cached aggressively.
SEO note: We chose GeneralContractor over generic LocalBusiness schema. This matters. Google’s entity graph treats GeneralContractor as a specific business type and surfaces it in contractor-specific search experiences. Most template websites leave this signal completely on the table.
A general contractor website is judged on three things: how fast it loads, how trustworthy it feels, and how well it converts. Here’s how the Edge Enterprise build delivers.
When a developer Googles “Edge Enterprise” before issuing a bid invite, the result is a premium-feeling site with a real story, real projects, real founders, and a clear sense of multi-state scale. That conversion happens before a single conversation. We’ve seen this pattern repeatedly: a strong website turns “maybe” bid invites into confirmed ones.
The four-state footprint is now reflected in schema, page copy, and meta tags. As Google indexes the site, Edge Enterprise has a real shot at ranking for terms like “commercial framing contractor Fargo ND”, “multi-family framing Bismarck”, or “steel framing contractor Wisconsin” — not just Long Prairie.
The apply page eliminates the “email us your resume” friction that loses candidates. Crew applications flow straight into operations, which is critical for a growing GC managing crews across four states.
Separate pages for residential, commercial, projects, about, and apply — each one indexable, each one a path for a different audience.
High-end scroll-triggered reveals, animated counters, and cinematic transitions that signal premium operation.
GLightbox or custom gallery with full-resolution photo zoom, lazy loading, and category filtering.
If your operation crosses state lines, we build geo signals and schema that target each state explicitly — not just your headquarters city.
Structured crew recruiting flow that routes applications to your operations email or HR system. Stop losing candidates to Indeed’s clicks.
You own the GitHub repo, the Netlify site, and the domain outright. No vendor lock-in. Move it any time, never need to.
Other contractor and trade case studies we’ve published on the blog.
If you run a general contracting operation that’s outgrown its website, let’s talk. Call or text Jacob at (320) 360-8285, or DM HUNT — we’ll send a free preview of what your site could look like before you commit.