Revisions Unlimited LLC is a family-owned excavation, deck-build, concrete, and full-home-remodeling contractor in Saint Cloud, Minnesota. They needed more than a website — they needed a lead engine. Custom-coded site on Netlify, source-controlled in GitHub, fed into GoHighLevel for CRM and follow-up, with the SEO foundation properly in place from day one. Here’s the entire build.
Revisions Unlimited LLC is a Central Minnesota contractor running the full residential remodel and outdoor-living menu: excavation, land clearing, custom decks, concrete, patios, skid loader services, outdoor living spaces, and full home remodels. They’re licensed, insured, and back every job with a 10-year warranty — a rare trust signal in this industry.
The challenge: turn a small family operation into a real digital lead engine for spring 2026 and beyond. We delivered a complete custom-coded site at revisionsunlimitedweb.netlify.app with the full marketing stack — SEO foundation, GoHighLevel CRM integration, seasonal urgency banners, and conversion-tuned estimate flow. Every form on the site routes into GHL, where automated SMS and email sequences keep leads warm while the team is in the field.
Walk through ten remodeling contractor websites in Central Minnesota and you’ll see the same pattern: a Wix or WordPress template from a previous decade, generic stock photos, no real on-page SEO, no CRM integration, and a contact form that emails a Gmail address that nobody checks. The result: leads die in inboxes, and the contractor wonders why their phone isn’t ringing.
Revisions Unlimited refused to be that. Specifically, they wanted to fix:
The stack is the secret. Most agencies will push you onto either an all-in-one platform (slow, locked-in, generic) or a heavy WordPress build (fragile, plugin hell). The right answer for a contractor is a fast custom-coded site on Netlify, code-owned in GitHub, with GoHighLevel handling the CRM layer separately.
Because it’s a watered-down site builder bolted onto a CRM. GHL is a great CRM and automation engine. It’s a mediocre website builder. Building the actual site on Netlify gives Revisions Unlimited fast load, full SEO control, custom design, and code ownership — while still feeding leads into GHL through embedded forms and webhooks. Best of both worlds.
GHL is a sweet spot for trades operators: cheaper than HubSpot, more capable than Mailchimp, with built-in two-way SMS, automated follow-up sequences, pipeline management, and form-to-CRM webhooks. For contractors who don’t want to wire together five different tools, GHL covers about 90% of what’s needed in a single subscription.
Top-of-page banner: “Spring 2026 Booking Now Open — Schedule Early for Best Availability.” Drives action during the right window.
Surfaced on the hero, every service page, and the estimate form. Homeowners shopping a $50K remodel choose contractors based on perceived risk.
Excavation, decks, concrete, outdoor living, remodeling — each gets its own card on the homepage and dedicated section on services.html.
Real photos from real projects, lazy-loaded with proper alt text for both accessibility and SEO. The proof closer for high-budget homeowner buyers.
The /estimate page captures structured intake (project type, timeline, budget) and pushes it directly into GoHighLevel via embedded form or webhook.
The moment a lead submits the estimate form, GHL fires an automated SMS confirmation and email. The lead feels acknowledged within seconds, not hours.
Geo tags US-MN, GeneralContractor schema, Open Graph + Twitter Card, sitemap.xml, robots.txt, semantic HTML, and unique meta descriptions per page.
Every breakpoint hand-tuned. Tap-to-call on phone numbers. Responsive forms. Works on a homeowner’s 6-inch phone in their driveway.
Here’s the lead flow end-to-end. Every step is intentional. Every connection point is documented. This is the difference between a contractor website that exists and a contractor website that performs.
Why this matters: The average homeowner shops 3–5 contractors before deciding. The one who responds first usually wins. By automating the first response with GHL SMS+email, Revisions Unlimited stays in the front of the prospect’s mind even if the team is on a job site for the next 8 hours.
On-page SEO is one of the highest-leverage investments a remodeling contractor can make. We baked the following into Revisions Unlimited’s site from day one — not as an afterthought, not as a paid SEO upsell, just as the actual foundation.
Every page declares the geographic position of the business with explicit lat/long coordinates. Google uses this signal to associate the site with a physical Central Minnesota location, which boosts ranking for local searches like “deck builder Saint Cloud MN.”
We use the most specific Schema.org type that fits each client. Generic LocalBusiness schema is the lazy default. GeneralContractor (or HomeAndConstructionBusiness for full-service remodelers) gives Google specific context about the business type, improving eligibility for contractor-specific rich results.
Each major service has its own URL anchor or page so Google can rank the business for trade-specific terms. Excavation, decks, concrete, and remodeling each get their own meta description, headline, and copy block. This drastically expands the keyword surface area.
Auto-generated sitemap.xml lists every important page. robots.txt allows Google to crawl freely. These two files are stupid easy to set up and a shockingly large number of contractor sites get them wrong or missing.
When the URL gets shared on Facebook, Instagram DMs, or text messages, the preview shows a clean image, branded title, and description — not a broken card. Free social SEO baked into every page.
Revisions Unlimited now has the architecture of a real lead-gen business, not a digital business card. The site doesn’t replace word-of-mouth referrals — it stacks on top of them. Search-driven leads, automated follow-up, professional brand presence, all working while the team is in the field.
The lag from “form submitted” to “lead replied to” went from hours (manual) to seconds (automated SMS via GHL). For a contractor whose competitors are still using a Gmail-and-prayer system, this is a huge advantage.
The SEO foundation gives the site real ranking potential. We don’t guarantee positions — rankings are a function of consistency, content, and backlinks — but the technical signal is bulletproof and the site loads fast enough to actually keep visitors engaged.
The site looks and feels like a real business. The 10-year warranty signal does heavy lifting. Homeowners who land on the site walk away thinking “this is a serious operation,” not “this is a side hustle.”
Designed around your specific brand and trades, not pulled from a template library. Hosted on Netlify, owned via GitHub.
Embedded forms, webhooks, automated SMS + email sequences, pipeline setup. We handle the GHL config alongside the site build.
Geo tags, schema markup, sitemap, robots.txt, semantic HTML, optimized titles & descriptions — baked in, never bolted on.
Easy-to-update urgency banners for spring booking, fall scheduling, or holiday promos. Built so you can edit them yourself.
Warranties, licensing, insurance, years in business — surfaced where they actually convert, not buried in a footer line.
You own the GitHub repo, the Netlify deployment, and the domain. No vendor lock-in. Move it any time, never need to.
Other contractor and trade case studies on the blog.
If you run a remodeling, excavation, deck, or trades business and your current site is just a digital business card — let’s talk. Call or text Jacob at (320) 360-8285, or DM HUNT — we’ll send a free preview and a GHL integration plan before you commit.